Partnership to Watch: CERES, WWF, and the Agwater Challenge
Food companies face a range of social and environmental challenges. Global freshwater supplies are increasingly at risk for scarcity and pollution. Consumers are also demanding more information, transparency, and sustainability from companies who produce our food.
Environmental Initiative is working to address these challenges and trends through Field Stewards – an innovative program that provides financial incentives to farmers who implement best practices to protect water quality. But, we aren’t the only ones who are using the power of partnership to achieve better environmental and business results.
THE AGWATER CHALLENGE
Ceres and WWF launched the AgWater Challenge, a collaborative initiative to advance water stewardship and sustainable food sourcing solutions in the food and beverage sector. This sector alone uses more than 70 percent of the world’s freshwater supply, largely for growing the food we eat. The AgWater Challenge aims to inspire the world’s most influential food and beverage companies to:
- Reduce the water impacts associated with key agricultural commodities (like corn and soy)
- Implement locally-relevant strategies to mitigate water quality concerns and water scarcity risks in agricultural sourcing areas
- Support and incentivize farmers and other agricultural producers to strengthen water stewardship
MINNESOTA COMPANIES RECOGNIZED
Minnesota-based General Mills and Hormel, along with five other companies representing $123 billion in net annual revenue, are currently being recognized for their participation in the challenge.
Hormel is a multi-national manufacturer and marketer of consumer-branded food and meat products, specializing in processing and marketing pork and turkey. The Austin, MN-based company has committed to develop a sustainable agriculture policy, assess water quality and water quantity challenges in priority sourcing areas, and establish time-bound goals aimed at improving water quality in high water risk regions. Learn more about Hormel’s commitment here.
General Mills was recognized for their ongoing efforts across all five stewardship activities.
Congratulations to Ceres, WWF, Hormel, General Mills and all of the AgWater Challenge partners. It’s inspiring to see collaboration in action for our shared water resources.